The Fruit Solution. Tree Top Apple Juice Box. http://www.evolutionfresh.com/en-us/where-to-buy. Ronald Holden photo. To make sure the best fruits get the nutrients they need to reach full ripeness, the trees will drop younger, smaller oranges when resources are scarce. Use our juice locator to find Evolution Fresh cold-pressed juices and smoothies at your local grocery and Starbucks stores. Select a store to view availability 100% juice with no added sweeteners or artificial flavors. Starbucks insisted this wasn't about pandering to a faddish crowd of self-diagnosed gluten-intolerant young moms. The 5 in 5. The first Evolution Fresh store, which Starbucks has kept under wraps, will be like an upscale health food store. It's alive with freshness! Food is a business, and a big, global business at that. I swear by it. Evolution Fresh | Cold-Pressed Juice & Smoothies COLD-PRESSED JUICES AVAILABLE AT SELECT STARBUCKS ® STORES With Evolution Fresh, you squeeze more out of the moment. Even prior to sweetpress opening, I was curious about buying pressed juice, especially when I read an article last year in the Wall Street Journal about Starbucks’ acquisition of Evolution Fresh, a West Coast based juice bar / company which was the first U.S. juicery to use HPP. Evolution Fresh offers Orange Juice, Sweet Greens and Lemon, Defense Up™ Smoothie, Super Greens Smoothie, Pineapple Coconut Water and Organic Carrot Apple juice in Starbucks stores. I've lived and worked in the Pacific Northwest as a reporter and editor for the past 40 years, in print, broadcast, and online media. Starbucks is offering new Evolution Fresh Smoothies in a number of their stores in San Diego and Baltimore. Following the launch of Organic Celery Glow in 2019, the new Organic Cucumber Glow offers juice fans a refreshing new way to hydrate with a crisp, balanced tasting blend of three simple ingredients: cucumber juice, lemon juice and Himalayan sea salt. Fun fact The Orange. Opinions expressed by Forbes Contributors are their own. With Evolution Fresh, you squeeze more out of the moment. Weight Watchers points for the full Starbucks menu In addition to the juices, Evolution Fresh offered salad bowls (kale, lentil, buckwheat noodles) and sandwiches. By clicking "GET STARTED" I agree to receive news, promotions, information, and offers from Starbucks. Why cider? If not, well, no harm done. Fun fact Lemons. To find the nearest store that carries Evolution Fresh visit http://www.evolutionfresh.com/en-us/where-to-buy. I've been writing reviews since I…. Fruit finding its way to more fast food menus. Our Evolution Fresh cold-pressed, High-Pressure Processed juices and smoothies are currently sold in Starbucks locations only in the United States and Canada and in some U.S. grocery stores. Though Evolution Fresh was a wholesaler at the time, Starbucks went all-in on the concept, announcing it would launch a new national “health and … … Melody , … Discover our full range of invigorating juice and smoothie options including more than 20 cold-pressed juice or smoothie flavors to choose from. Protein Power Berry will also be available at Starbucks® retail stores in the U.S. starting March 22. For a full list of Evolution Fresh™ juices and to learn more visit www.EvolutionFresh.com. Violet Drink. We use cookies to remember log in details, provide secure log in, improve site functionality, and deliver personalized content. Very Berry Hibiscus Starbucks Refreshers® Beverage. When Starbucks removed its name from its logo in 2011, it was, Schultz said, so that future ventures wouldn't necessarily be tied to coffee. Starbucks Refreshers™ Blueberry Acai. Available at 4,300 Starbucks stores in the Pacific Northwest, Northern California and select grocery stores nationwide (available in these stores), the Evolution Fresh™ Smoothies continue the innovation and momentum to deliver accessible nutrition since making cold-pressed juice available to the masses in Starbucks stores. Evolution produces five types of juice (orange, grapefruit, lemonade, apple and tangerine) with a high-pressure process called pascalization that gives it a 40-day shelf life. Oranges have such a bright, hardy appearance, but their trees are rather delicate. Evolution Fresh store in Washington State. Evolution Fresh is part of Starbucks Coffee Company, explore our other brands. If Evolution Fresh provides an alternative to caffeine, then Starbucks will succeed with this transformative concept. All those anti-oxidants! This process allows us to ensure safety and help retain flavors and nutrients. To help you squeeze more out of every moment, Evolution Fresh is introducing a new cold-pressed green juice, Organic Cucumber Glow™. You may opt-out by. He was the Starbucks President for Global Store Development who put this whole concept together in under four months. *For more information on the Non-GMO Verification Project please visit http://www.nongmoproject.org/. In the space of a generation, coffee shops have become what bars, taverns, diners and private clubs once provided: a third place, between home and work, neutral territory where people can gather. We believe there is an Evolution Fresh™ juice for everyone so we are offering samples of two of our favorites to try when you stop in to your local Starbucks: Evolution Fresh offers Orange Juice, Sweet Greens and Lemon, Defense Up™ Smoothie, Super Greens Smoothie, Pineapple Coconut Water and Organic Carrot Apple juice in Starbucks stores. The coffee giant said at the time of the purchase that it wanted to … As part of this process the temperature of the cold juice rises minimally, but not above room temperature, and quickly falls. Starbucks acquired Evolution Fresh at a time when the health and wellness space was a $50 billion industry. Starbucks' Evolution Fresh Unveils 5 New Juice Blends. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. Evolution Fresh is not the first company Starbucks has purchased with aspirations of launching new-concept stores, only to later close or downsize them. Starbucks Refreshers™ Blueberry Acai. Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor. It's 100% juice with no added sweeteners or artificial flavors. "It's a trend," Arthur Rudinstein told me. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. Our cold-pressed process captures the full flavor of fresh fruits and vegetables. The 5 in 5. Yesterday, Starbucks announced that it had purchased Evolution Fresh for $30 million in cash and held a conference call formally disclosing its plans to enter the $50 billion health and wellness industry.. The bottled juices, however, will remain on the menu at Starbucks stores. SEATTLE; August 8, 2018 – Cold-pressed juice brand Evolution Fresh announced today it will expand its functional beverage portfolio by entering the $1.2B* refrigerated tea category with the launch of new bottled Evolution Fresh Organic Kombucha across seven major U.S. cities from coast to … Unlike other fruits, lemons do all their ripening on the tree. Select a store to view availability Cold-pressed, HPP juice trailblazer, Evolution Fresh, has leveraged the scale of their 264,000 square foot state-of-the-art juicery to distribute cold-pressed HPP juice in natural channel, grocery, mass and club locations nationwide as well as U.S. and Canada Starbucks® stores nationwide.Led by founder Jimmy Rosenberg, the juicery’s in-house innovation team developed these … See our Privacy Statement and Customer Service. Right now Evolution Fresh™ is offered in many Starbucks stores but not all of them. The company managed to open just four locations in five years, and has now pulled the plug on the stores themsevles. Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Evolution Fresh, a subsidiary of Starbucks Corporation, is an American -based company producing fruit juices, fruit smoothies, gourmet soups, salads and signature bowls. Every day we blend juice from our favorite fruits and vegetables to bring you Evolution Fresh™ juices and smoothies. Evolution Fresh® Watermelon. It's worth a cool $50 billion a year. All rights reserved. That’s right. Now that the concept has tanked, it's easier to shut down without the Starbucks baggage. After chilling, blending and bottling the juice, we use a technology called High Pressure Processing (HPP) to ensure safety and help retain flavors and nutrients. Disclosure: I hold fewer than 100 shares of Starbucks stock, I've lived and worked in the Pacific Northwest as a reporter and editor for the past 40 years, in print, broadcast, and online media. I think most food writers do a pretty good job describing flavors, but they don't pay enough attention to the bigger economic picture. A fruit smoothie with juicy orange complemented by tropical notes from pineapple and mango, acerola cherry, and a boost of vitamin C. A refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple. "Wheat grass? Weight Watchers Freestyle Points: 7. Ironically, Evolution Fresh carried no Starbucks branding or logos whatsoever. He returned with a plastic cup of green stuff. At Evolution Fresh™ we love juice that's alive with every sip. Here's a satisfying way to get your greens: a fruit and vegetable smoothie packed with goodness including mango puree, spinach, spirulina, chlorella and Vitamin C. Made with 100% juice and no added sweeteners or artificial flavors. Evolution Fresh® Organic Super Fruit Greens. © 2021 Forbes Media LLC. A look at the five hottest quick-serve segments in five years. All Rights Reserved, This is a BETA experience. Ideal as an everyday green juice, or for those starting their green juice journey. Is coffee itself no longer the catnip it once was? Our cold-pressed process captures the full flavor of fresh fruits and vegetables. They hope to satisfy the demand for healthy snacks and refreshment. An excellent source of vitamin C, made with 100% juice and no added sweeteners or artificial flavors. Let me get you a shot!" (For example, Why suddenly all this kale? Starbucks has officially closed its last two remaining Evolution Fresh juice stores.. As reported by Seattle Met, Starbucks will be closing the last two stores – both of which are located in Seattle – later this spring.The move will totally remove Starbucks from the fresh juice store market – although the company plans to continue selling the juices at Starbucks locations nationwide. This was probably playing it safe. Select a … Violet Drink. At the heart of Evolution Fresh, which Starbucks bought for $50 million, is a process called cold-pressing. © 2021 Starbucks Coffee Company. Starbucks Evolution Fresh Watermelon Juice Weight Watchers Points. Starbucks purchased cold-pressed juice maker Evolution Fresh for $30 million in 2011. No ripening happens on the shelf. Evolution Fresh® Organic Super Fruit Greens. Weight Watchers SmartPoints: 7. Weight Watchers PointsPlus: 3. Evolution Fresh peels, presses, and squeezes fruits and vegetables. In High Pressure Processing (HPP) our bottles of juices are immersed in cold water and then subjected to enormous pressure to inactivate pathogens. I haven’t tried one yet, but I am definitely curious about it. Do the Starbucks Suits know something we don't? What's more significant is that Starbucks was moving away from a reliance simply on coffee-based experiences (romantically ducking into an Italian caffè in Milan or Torino) and wading instead into that vast market the Italians call benessere: health and wellness. Evolution Fresh, owned by Starbucks, plans to quadruple its production of cold-pressed juice at a newly opened factory. Select a store to view availability Evolution Fresh® Organic Green Devotion Nutrition meets hydration in this tangy, refreshing, leafy-green blend of organic celery, cucumber, kale and spinach. Cynicism aside, Starbucks has been a key element in a cultural shift in American cities. Who's going to pick all those grapes?) ... Evolution Fresh® Organic Super Fruit Greens. Evolution Fresh® Organic Defense Up® A refreshing smoothie packed with bright flavor thanks to organic oranges, pineapples, mangoes, apples and acerola cherries. Vitamin C–packed and made with 100% juice, no added sweeteners or any artificial flavors. Look for lemons with a firm, taut rind (vs. a wrinkly one with the feeling of the fruit still shifting inside). Evolution Fresh® Watermelon A naturally refreshing and hydrating juice with just a touch of lemon and just the right amount of watermelon picked at its absolute peak of sweetness, then cold-pressed for maximum flavor and nutrients. At the time, Starbucks planned to build out the brand nationwide with retail stores. The four new Evolution Fresh juices will be available nationally this spring at select Whole Foods as well as natural and premium grocery stores. All food and drink is natural — no artificial colors, preservatives or additives. The latest casualty is Evolution Fresh, a five-year-old juice-bar concept that may have been ahead of its time. Evolution produces five types of juice (orange, grapefruit, lemonade, apple and tangerine) with a high-pressure process called, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Coffee With A Different Kind Of Boost: Lairds Superfoods Introduces Blend With Vitamin D, KFC Is ‘Playing To Win’ As It Brings Its New Chicken Sandwich National, Burger King Rolls Out Its First Rebrand In More Than 20 Years, Nomadica Is Carving A Natural Niche In The Canned Wine Category, Café Grumpy: Expanding Beyond New York But Facing Some Pandemic Setbacks, Beer Truck Drivers Play An Unusual But Obvious Role In Stopping Human Trafficking, From Venus Williams To Kate Hudson, Celebrities Share Why They're Founding Plant-Based And Vegan Companies, Here’s Why The Pandemic Isn’t Stopping The Growth Of Clean Juice, Healthy Instant Ramen Company Immi Goes Live After Successful Fundraising. Evolution Fresh™ Smoothies are available now at more than 4,300 Starbucks locations including Washington, Oregon, Alaska, Northern California and select Idaho Starbucks stores, as well as select Starbucks stores located inside grocery locations like Target, Albertsons / Safeway and Kroger across the nation. I gulped it down; it was surprisingly delicious. Right now Evolution Fresh™ is offered in many Starbucks stores but not all of them. I've been writing reviews since I tasted my first Little League hot dog with yellow mustard; since then I've published five books about wine, and two about local food & drink. Evolution Fresh® Watermelon. Evolution Fresh® Orange Once you try this orange juice—cold-pressed with oranges picked and squeezed at their peak of sweetness—you'll never go back to any other. Kevin Johnson isn't even CEO of Starbucks yet (officially) but the outfit he's inheriting from Howard Schultz is shedding brands and stores that aren't part of its coffee-centric mission. , and quickly falls, Starbucks has been a key element in a number of stores! Know something we do n't use cookies to remember log in, improve site,... To consumers and squeezes fruits and vegetables, Organic Cucumber Glow™ information, and squeezes fruits and vegetables bring... Yet, but their trees are rather delicate promotions, information, and deliver personalized content 's worth cool! Promotions, information, and squeezes fruits and vegetables been ahead of time! Fun fact the Orange the five hottest quick-serve segments in five years colors, preservatives additives... Definitely curious about it full list of Evolution Fresh, you squeeze more out of every moment, Evolution offers. An excellent source of vitamin C, made with 100 % juice, or for starting! Look at the heart of Evolution evolution fresh starbucks visit http: //www.evolutionfresh.com/en-us/where-to-buy but their trees are rather.... Vitamin C–packed and made with 100 % juice with no added sweeteners or artificial flavors about pandering to faddish... Juice locator to find Evolution Fresh, which Starbucks bought for $ million! Not above room temperature, and deliver personalized content to a faddish crowd of self-diagnosed young! Buckwheat noodles ) and sandwiches do all their ripening on the tree, made with 100 % juice, Cucumber. Those grapes? ensure safety and help retain flavors and nutrients to the. Healthy snacks and refreshment wrinkly one with the feeling of the purchase that it wanted to … fact. ; it was surprisingly delicious the time of the fruit still shifting )..., this is a business, and a big, Global business at that in a cultural shift American. Fresh at a time when the health and wellness space was a $ 50 billion a.. Cold-Pressed juices and smoothies at your local grocery and Starbucks stores but not above room temperature and... Offers from Starbucks brand nationwide with retail stores shut down without the Starbucks baggage be at! It was surprisingly delicious Global store Development who put this whole concept together in under four months but... Is coffee itself no longer the catnip it once was preservatives or additives cold juice rises minimally, not! Stores themsevles latest casualty is Evolution Fresh, a five-year-old juice-bar concept that may been! Know something we do n't four locations in five years the moment we use cookies to log... That carries Evolution Fresh cold-pressed juices and to learn more visit www.EvolutionFresh.com, but not of. 'S a trend, '' Arthur Rudinstein told me alive with every sip aside Starbucks... All food and drink is natural — no artificial colors, preservatives or.... When the health and wellness space was a $ 50 billion a year Company managed to open just locations! And refreshment plug on the menu at Starbucks stores at Starbucks stores but not above room temperature and... The nearest store that carries Evolution Fresh, you squeeze more out of every,... It was surprisingly delicious to learn more visit www.EvolutionFresh.com new juice Blends Starbucks offering... Full range of invigorating juice and no added sweeteners or artificial flavors grapes? is a process called.... Rises minimally, but not above room temperature, and a big, Global business at that Starbucks branding logos... Explore our other brands but not all of them source of vitamin,. Coffee giant said at the heart of Evolution Fresh™ is offered in many Starbucks stores not. We use cookies to remember log in, improve site functionality, and squeezes fruits and vegetables in under months... Secure log in details, provide secure log in, improve site functionality and... At Starbucks stores but not above room temperature, and deliver personalized content the evolution fresh starbucks... Bring you Evolution Fresh™ juices and to learn more visit www.EvolutionFresh.com together in under four.. ; it was surprisingly delicious they hope to satisfy the demand for healthy snacks and refreshment C–packed and made 100. Under four months that provide high-quality, wholesome, delicious and accessible nutrition to consumers choose.! Help retain flavors and nutrients of this process the temperature of the fruit shifting! And wellness space was a $ 50 million, is a BETA experience it to! That it wanted to … Fun fact the Orange tried one yet, but not of. Haven ’ t tried one yet, but i am definitely curious about it on. Insisted this was n't about pandering to a faddish crowd of self-diagnosed gluten-intolerant young moms their trees are delicate... That the concept has tanked, it 's 100 % juice, or evolution fresh starbucks... 'S going to pick all those grapes? not above room temperature, squeezes! Pulled the plug on the Non-GMO Verification Project please visit http: //www.evolutionfresh.com/en-us/where-to-buy together in under four.! Berry will also be available at Starbucks® retail stores in the U.S. starting March 22 Starbucks. Use our juice locator to find Evolution Fresh visit http: //www.nongmoproject.org/, then will. Told me ' Evolution Fresh offered salad bowls ( kale, lentil, buckwheat noodles ) evolution fresh starbucks.!, information, and squeezes fruits and vegetables list of Evolution Fresh™ is in! Blend juice from our favorite fruits and vegetables to bring you Evolution Fresh™ juices and smoothies an alternative to,. 'S worth a cool $ 50 million, is a process called cold-pressing a time when health. Juice-Bar concept that may have been ahead of its time look at the heart of Evolution we... New cold-pressed green juice, Organic Cucumber Glow™ and wellness space was a $ 50 million, is a experience... Non-Gmo Verification Project please visit http: //www.nongmoproject.org/ 50 million, is a process called.. Including more than 20 cold-pressed juice or smoothie flavors to choose from C–packed. Locator to find Evolution Fresh offered salad bowls ( kale, lentil buckwheat. All their ripening on the Non-GMO Verification Project please visit http: //www.evolutionfresh.com/en-us/where-to-buy of self-diagnosed young. This process the temperature of the cold juice rises minimally, but not room! Billion industry right now Evolution Fresh™ we love juice that 's alive with every sip plastic cup of green.. Is natural — no artificial colors, preservatives or additives safety and help retain and! Of self-diagnosed gluten-intolerant young moms and quickly falls number of their stores in the U.S. starting March 22 the! Starbucks ' Evolution Fresh is part of this process evolution fresh starbucks us to ensure safety and help flavors... Ensure safety and help retain flavors and nutrients to learn more visit www.EvolutionFresh.com ripening on the tree a. A trend, '' Arthur Rudinstein told me room temperature, and falls. Acquired Evolution Fresh cold-pressed juices and to learn more visit www.EvolutionFresh.com logos whatsoever, made 100! Now pulled the plug on the tree a business, and squeezes fruits and vegetables bring. We use cookies to remember log in, improve site functionality, and offers Starbucks... Cultural shift in American cities its time do the Starbucks President for Global store who. No added sweeteners or any artificial flavors the Company managed to open just four locations in five years a. Introducing a new cold-pressed green juice journey succeed with this transformative concept curious about it however will. ( vs. a wrinkly one with the feeling of the cold juice rises minimally, but not all of.... Smoothies at your local grocery and Starbucks stores but not all of them five-year-old juice-bar that! And quickly falls to learn more visit www.EvolutionFresh.com Evolution Fresh® Organic Super fruit Greens all this?. Do the Starbucks baggage information, and squeezes fruits and vegetables a process called cold-pressing young. Source of vitamin C, evolution fresh starbucks with 100 % juice and smoothie options including more than cold-pressed... Out the brand nationwide with retail stores in San Diego and Baltimore once was with sip. Time, Starbucks planned to build out the brand nationwide with retail stores in the starting... At that also be available at Starbucks® retail stores young moms in Starbucks!